*Indicative only. Refer to Domain and REA for current market statistics.
Southport is widely regarded as the Gold Coast's central business and civic hub, offering a diverse mix of residential, commercial, educational and lifestyle opportunities. Located on the Broadwater and just north of Surfers Paradise, the suburb combines urban convenience with waterfront living, making it one of the Gold Coast's most strategically important locations.
As the home of the Gold Coast CBD, Southport has undergone significant transformation over recent decades. Today it offers a blend of established neighbourhoods, high-rise residential developments, major healthcare facilities, educational institutions and extensive retail amenities, attracting a broad demographic of residents and investors.
Southport combines infrastructure, employment, education and lifestyle into one of the Gold Coast's strongest long-term growth markets. The suburb benefits from significant government and private investment, supporting both owner-occupier and investor demand.
Key drivers of value:
Unlike many lifestyle-focused coastal suburbs, Southport benefits from multiple economic drivers, helping support long-term market resilience.
Southport offers some of the most diverse housing stock on the Gold Coast, including high-rise apartments, family homes, duplexes, townhouses and prestige Broadwater residences. This diversity creates opportunities across multiple price points and buyer profiles.
Popular with buyers because:
Strong infrastructure and amenities
Excellent transport connectivity
Diverse property options
Employment proximity
Broadwater lifestyle
Things to consider:
Higher-density living in some precincts
Ongoing development activity
Greater housing supply than prestige coastal suburbs
Varying streetscapes across different precincts
Rental market insights:
Southport enjoys one of the strongest rental markets on the Gold Coast due to demand from healthcare workers, university students, professionals, government employees and interstate relocators. Investors benefit from a broad tenant pool and year-round leasing demand, particularly for apartments and townhouses close to transport, hospitals and educational facilities.
Southport attracts one of the most diverse populations on the Gold Coast.
Professionals
Healthcare workers
University staff and students
Business owners
Families
Retirees
Interstate and international residents
The suburb's mix of employment, education and lifestyle opportunities creates a vibrant and resilient community.
Broadwater Precinct
One of Southport's most desirable locations, offering waterfront apartments, parkland access and lifestyle amenity.
Gold Coast CBD
A growing commercial and residential precinct attracting professionals seeking proximity to employment and transport.
Ferry Road & Central Southport
Popular with families and owner-occupiers seeking established homes and convenient access to schools and retail amenities.
University & Hospital Precinct
Highly attractive to investors due to strong rental demand from healthcare and education sectors.
Understanding these micro-markets is critical when assessing value, lifestyle outcomes and long-term capital growth potential.
The Original Capital of the Gold Coast
Southport is one of the Gold Coast's oldest and most historically significant suburbs. Originally established in the late nineteenth century, it served as one of Queensland's earliest seaside destinations before emerging as the commercial centre of the Gold Coast region.
Today, Southport remains the administrative and business heart of the city. Its evolution into a major employment, healthcare and education hub has transformed the suburb into one of South East Queensland's most important urban centres while maintaining strong links to its waterfront heritage.
Southport is home to many of the Gold Coast's most important landmarks and facilities, including:
Broadwater Parklands
Australia Fair Shopping Centre
Gold Coast University Hospital
Griffith University Gold Coast Campus
Southport Yacht Club
Gold Coast Aquatic Centre
The Southport School (TSS)
Chinatown Southport
These amenities contribute significantly to the suburb's economic strength and ongoing property demand.
Southport hosts a wide range of events throughout the year, including:
Broadwater community events
Cultural festivals
Chinatown celebrations
Sporting competitions
University activities
Family and community markets
The suburb's role as a regional centre creates a dynamic calendar of activities and events.
Southport offers access to some of the Gold Coast's most highly regarded educational institutions.
Private:
The Southport School (TSS)
St Hilda's School
Trinity Lutheran College
Guardian Angels Primary School
Bellevue Park State School (independent catchments nearby)
Public:
Southport State School
Southport State High School
Musgrave Hill State School
Keebra Park State High School
Tertiary Education:
Griffith University Gold Coast Campus
TAFE Queensland Gold Coast
Access to quality education remains one of Southport's strongest drawcards for both families and investors.
Disclaimer: Statistics, market data and demographic information are sourced from third-party providers and were current at the time of publication. Information is subject to change without notice and may not always reflect the most recent market conditions. While we endeavour to keep this information up to date, Rose & Jones makes no representation or warranty as to its accuracy, completeness or currency. Independent verification is recommended.
Byron and Shakira were professional and caring with their approach to finding us a home. They took the time to get to know us and looked for a property that suited our needs. Their guidance and negotiating took the stress out of the process and we’re so happy with the result.
“An enormous thanks to your whole team for making what could be a stressful and unsuccessful process so seamless and actually enjoyable. The communication, guidance and expert feedback has been thorough, reliable and helpful. The service provided has at all times been beyond expectations. I would particularly like to thank Georgia, with whom it has been such a pleasure to spend many Wednesdays and Saturdays! The team approach has provided great support, and I look forward to our continued relationship. Greatly appreciated.”
I also want to take this opportunity to thank you for all your help with the apartment. In the 15 years I have had the place under property management, you are far and away the best, always following up in a timely manner. Much appreciated.
Dear Rose & Jones. A million thanks for your help with the purchase of our new property. They picked it up at the 11th hour and boy did he run! You made everything super easy, kept us in the loop and provided valuable market intel and advice on how best to make this happen. We're delighted that it's done and are grateful you were part of the process.
The R&J teams hard work and diligence in sifting through the many available properties and providing a short list was a huge benefit to us. Also the research on the commercial properties provided the financial details necessary to make an informed decision. Their research and gentle guidance enabled us to purchase two outstanding commercial properties. Thank you!
We engaged Rose & Jones to help us find an investment property in Sydney’s Eastern Suburbs as first-time investors in the Sydney property market. We wanted to focus on rental yield and long-term capital growth for this property. Rose and Jones did exactly that finding us the perfect property.
We'd been looking for many months before coming to R&J. They carried the burden of searching, battling opens, dealing with agents, navigating price guides and decoding the buying process. They found us our forever home in a market where we had lost hope.
From the first meeting with R&J, we knew they understood exactly what we were looking for. Their professionalism, warmth and incredible understanding of the market and how to execute a purchase made us feel completely at ease. It took 3-weeks to find the best house that we had seen on the market and within 3 days the sale was finalised.
Very professional and took the stress out of finding a house. We wouldn’t have been able to purchase our new house without Rose and Jones' experience and advice. Couldn’t recommend them highly enough.
Rose & Jones was the perfect fit for us, combining industry knowledge, diligence, and that special human touch. They had an in-depth knowledge of what factors to look for, how to prioritise the search, and how best to negotiate the outcome. We managed to secure the apartment and to have it rented within only three days of settlement.
Immediately understood the needs of our family and preferences for the perfect family home. Provided great guidance - sage advice and counsel as we explored a number of properties before settling on the perfect home - which was then negotiated to our great satisfaction.
We are over the moon with the purchase! Fully committed to catering to our exact specifications. Valuation oriented with understanding our needs and preferences. Ended up with a house we certainly wouldn't have got on our own. We were thoroughly delighted with R&J.
The professional manner in which The QLD Rose and Jones team approached everything was second to none. The reports and insights of the properties we inspected really helped us to make well informed decisions. The peace of mind that came with this is something I can’t quantify in words. To hire a professional to represent us, is 100% the best move we have made this year.
“I had the pleasure of working with both Rose & Jones and Georgia and I couldn't be more satisfied with the experience!”
I have dealt with other buyer's agents and have not had great experiences. They have almost cost the clients the properties. You have exceeded my expectations and have been fantastic to deal with. Your expertise and knowledge, together with your drive to work together with all parties involved, have made this a very smooth process. It was a pleasure working with you on this exchange.
I cannot recommend Rose & Jones highly enough. We didn’t know what we didn’t know. Rose & Jones asked all the right questions; listened well and gave us really good advice and direction. We’ve ended up with an excellent result we could not have achieved without her. Rose & Jones inspires confidence. She has good relationships with all the right people, but our interests were her priority.
Thank you so much for your cool, calm and professional work, Shakira. I'm super grateful to you for coming up with solutions at every turn for me.
Family and friends informed us about Rose & Jones and it was the best advice we have ever received regarding buying and selling Real Estate. Shakira's professionalism was outstanding and made our buying experience less stressful doing inspections of available apartments and reporting if or not they meet our criteria, checking Strata Reports and dealing with Real Estate Agents. Our input was 2 inspections and agree on apartment price! Rose & Jones did everything on our behalf.
I could not recommend Shakira and Rose & Jones more highly. Buying our first property was overwhelming & seemed impossible until Shakira came on board as our buyer's agent. Rose & Jones came highly recommended to us, and it was immediately clear why. Shakira provided us with clear information and advice every step of the way, and helped us to understand the ins and out of buying property. We're so thankful to Shakira, and Alberto, for the time, effort, and care that they put into helping us find something we liked within our budget. When we found the right place, Shakira was incredible at negotiating and landing the property.
Georgia is absolutely incredible! She’s been so professional, helpful, and went well beyond what was required to support me as an agent.
Michael has been absolutely fabulous to work with since the first phone calls. He’s a true professional, with complete honesty and clarity through every step of the way. Michael assisted my partner and I purchase our first property, and has made the whole process seamless. We thought we were being fussy and painful, but Michael ensured we explored every possibility within our budget. I would highly, highly recommend to anyone, and can’t wait to have Michael find us the next property soon!
Michael was fantastic to deal with from the first meeting right through to settlement. He took the time to understand what we were looking for and then gave regular updates once the list of potential options started coming in. Michael was able to refine the list and found a great off-market option which we were able to secure quickly. It was pretty much exactly what we were looking for. I would definitely recommend Michael to others.
I also want to take this opportunity to thank you for all your help with the apartment. In the 15 years I have had the place under property management, you are far and away the best, always following up in a timely manner. Much appreciated.
Dear Rose & Jones. A million thanks for your help with the purchase of our new property. They picked it up at the 11th hour and boy did he run! You made everything super easy, kept us in the loop and provided valuable market intel and advice on how best to make this happen. We're delighted that it's done and are grateful you were part of the process.
Great service, very professional
Byron and Shakira were professional and caring with their approach to finding us a home. They took the time to get to know us and looked for a property that suited our needs. Their guidance and negotiating took the stress out of the process and we’re so happy with the result.
“An enormous thanks to your whole team for making what could be a stressful and unsuccessful process so seamless and actually enjoyable. The communication, guidance and expert feedback has been thorough, reliable and helpful. The service provided has at all times been beyond expectations. I would particularly like to thank Georgia, with whom it has been such a pleasure to spend many Wednesdays and Saturdays! The team approach has provided great support, and I look forward to our continued relationship. Greatly appreciated.”
I also want to take this opportunity to thank you for all your help with the apartment. In the 15 years I have had the place under property management, you are far and away the best, always following up in a timely manner. Much appreciated.
Dear Rose & Jones. A million thanks for your help with the purchase of our new property. They picked it up at the 11th hour and boy did he run! You made everything super easy, kept us in the loop and provided valuable market intel and advice on how best to make this happen. We're delighted that it's done and are grateful you were part of the process.
The R&J teams hard work and diligence in sifting through the many available properties and providing a short list was a huge benefit to us. Also the research on the commercial properties provided the financial details necessary to make an informed decision. Their research and gentle guidance enabled us to purchase two outstanding commercial properties. Thank you!
We engaged Rose & Jones to help us find an investment property in Sydney’s Eastern Suburbs as first-time investors in the Sydney property market. We wanted to focus on rental yield and long-term capital growth for this property. Rose and Jones did exactly that finding us the perfect property.
We'd been looking for many months before coming to R&J. They carried the burden of searching, battling opens, dealing with agents, navigating price guides and decoding the buying process. They found us our forever home in a market where we had lost hope.
From the first meeting with R&J, we knew they understood exactly what we were looking for. Their professionalism, warmth and incredible understanding of the market and how to execute a purchase made us feel completely at ease. It took 3-weeks to find the best house that we had seen on the market and within 3 days the sale was finalised.
Very professional and took the stress out of finding a house. We wouldn’t have been able to purchase our new house without Rose and Jones' experience and advice. Couldn’t recommend them highly enough.
Rose & Jones was the perfect fit for us, combining industry knowledge, diligence, and that special human touch. They had an in-depth knowledge of what factors to look for, how to prioritise the search, and how best to negotiate the outcome. We managed to secure the apartment and to have it rented within only three days of settlement.
Immediately understood the needs of our family and preferences for the perfect family home. Provided great guidance - sage advice and counsel as we explored a number of properties before settling on the perfect home - which was then negotiated to our great satisfaction.
We are over the moon with the purchase! Fully committed to catering to our exact specifications. Valuation oriented with understanding our needs and preferences. Ended up with a house we certainly wouldn't have got on our own. We were thoroughly delighted with R&J.
The professional manner in which The QLD Rose and Jones team approached everything was second to none. The reports and insights of the properties we inspected really helped us to make well informed decisions. The peace of mind that came with this is something I can’t quantify in words. To hire a professional to represent us, is 100% the best move we have made this year.
“I had the pleasure of working with both Rose & Jones and Georgia and I couldn't be more satisfied with the experience!”
I have dealt with other buyer's agents and have not had great experiences. They have almost cost the clients the properties. You have exceeded my expectations and have been fantastic to deal with. Your expertise and knowledge, together with your drive to work together with all parties involved, have made this a very smooth process. It was a pleasure working with you on this exchange.
I cannot recommend Rose & Jones highly enough. We didn’t know what we didn’t know. Rose & Jones asked all the right questions; listened well and gave us really good advice and direction. We’ve ended up with an excellent result we could not have achieved without her. Rose & Jones inspires confidence. She has good relationships with all the right people, but our interests were her priority.
Thank you so much for your cool, calm and professional work, Shakira. I'm super grateful to you for coming up with solutions at every turn for me.
Family and friends informed us about Rose & Jones and it was the best advice we have ever received regarding buying and selling Real Estate. Shakira's professionalism was outstanding and made our buying experience less stressful doing inspections of available apartments and reporting if or not they meet our criteria, checking Strata Reports and dealing with Real Estate Agents. Our input was 2 inspections and agree on apartment price! Rose & Jones did everything on our behalf.
I could not recommend Shakira and Rose & Jones more highly. Buying our first property was overwhelming & seemed impossible until Shakira came on board as our buyer's agent. Rose & Jones came highly recommended to us, and it was immediately clear why. Shakira provided us with clear information and advice every step of the way, and helped us to understand the ins and out of buying property. We're so thankful to Shakira, and Alberto, for the time, effort, and care that they put into helping us find something we liked within our budget. When we found the right place, Shakira was incredible at negotiating and landing the property.
Georgia is absolutely incredible! She’s been so professional, helpful, and went well beyond what was required to support me as an agent.
Michael has been absolutely fabulous to work with since the first phone calls. He’s a true professional, with complete honesty and clarity through every step of the way. Michael assisted my partner and I purchase our first property, and has made the whole process seamless. We thought we were being fussy and painful, but Michael ensured we explored every possibility within our budget. I would highly, highly recommend to anyone, and can’t wait to have Michael find us the next property soon!
Michael was fantastic to deal with from the first meeting right through to settlement. He took the time to understand what we were looking for and then gave regular updates once the list of potential options started coming in. Michael was able to refine the list and found a great off-market option which we were able to secure quickly. It was pretty much exactly what we were looking for. I would definitely recommend Michael to others.
I also want to take this opportunity to thank you for all your help with the apartment. In the 15 years I have had the place under property management, you are far and away the best, always following up in a timely manner. Much appreciated.
Dear Rose & Jones. A million thanks for your help with the purchase of our new property. They picked it up at the 11th hour and boy did he run! You made everything super easy, kept us in the loop and provided valuable market intel and advice on how best to make this happen. We're delighted that it's done and are grateful you were part of the process.
Great service, very professional
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